Gross Margin Outlook
Q: What are your thoughts on future gross margins?
A: Our gross margins expanded by 280 basis points in Q2, primarily driven by lower inbound transportation costs and improved product costs. " We've raised our annual gross margin guidance by 50 basis points to an all-time high of 58.5%. " While second-half gross margins will align more with the prior year, we believe there are opportunities ahead to further optimize margins through sales mix and cost efficiencies. "

Cooler Demand and Sell-Through
Q: Did you see positive sell-through in coolers this quarter?
A: Yes, we experienced positive sell-through in coolers and equipment during Q2. " Our new products, like the Roadie 15 and Roadie 32 coolers at entry price points, have been well-received. " We're building supply to meet strong demand and are well-positioned for the rest of the year, focusing on driving consumer demand even amidst potential market volatility. "

Return to Double-Digit Growth
Q: Can you get back to low double-digit top-line growth?
A: Adjusting for last year's gift card impact, we've seen two consecutive quarters of underlying double-digit growth. " International markets are accelerating, with strong consumer adoption and brand interest. " We're confident in continuing to drive outsized demand and remain focused on expanding our global presence. "

Competitive Landscape
Q: How are you addressing competition from emerging players?
A: Increased attention in categories like hydration brings new consumers, which benefits us. " We have immense confidence in our product portfolio and brand-building ability. " In coolers, we focus on durability, performance, and design, sustaining our leadership despite new entrants at various price points. "

Marketing Amid Macro Uncertainty
Q: How will you adjust marketing if conditions worsen?
A: We're prepared to pivot quickly, leveraging our in-house marketing team to focus on performance marketing and balance brand spend with product promotion. " If consumer attention shifts due to economic factors, we'll drive interest through desirable products at approachable price points, especially during gifting seasons. "

New Product Launches
Q: Can you share more about upcoming cookware and bags?
A: We're excited about our cookware launch, offering products at slightly lower price points while maintaining durability and performance. " For 2025, our bags launch will expand into everyday use, active outdoor, travel, and adventure, addressing a wide range of price points without compromising quality. "

NFL License Impact
Q: How significant is the NFL Drinkware license?
A: While we won't quantify specifics, the NFL partnership, including the Dallas Cowboys, allows us to reach consumers with different passions and is expected to contribute to our business. " It aligns with our strategy to build broad relationships and expand our global brand presence. "

Corporate Sales Outlook
Q: How is cautious corporate spend affecting you?
A: Despite some cautious order values, we saw overall growth in corporate sales during Q2. " We're expanding customization capabilities internationally, which we believe will drive growth outside the U.S. and contribute to our overall business. "

Importance of Innovation
Q: How important is product innovation to your growth?
A: Newness is crucial for driving excitement and lifting our entire portfolio. " While we haven't disclosed specific contributions from new products, we consistently introduce innovations to broaden our offerings in Drinkware and Coolers. "